JOSE ANTONIO TIJERINO is President and CEO of the Hispanic Heritage Foundation (HHF) which focuses on education, workforce, leadership and public awareness. Tijerino has led the 30-year-old nonprofit for 16 years and has developed an ecosystem of over 100,000 vetted students and young professionals (ages 15-35) ready to lead America forward in various fields. The LOFT (Latinos On Fast Track) he created 12 years ago has been recognized by The White House, US Congress, Silicon Valley, Fortune 500 companies and Mexican government. Tijerino is also the executive producer of the star-studded Hispanic Heritage Awards, which are considered among the highest honors for Latinos, and of the TV broadcast, currently broadcast on PBS. Prior to HHF, Tijerino worked as public relations director at Fannie Mae Foundation, marketing/public relations manager and as a spokesperson for Nike, and an executive at PR firms Burson-Marsteller and Cohn & Wolfe under Young & Rubicam umbrella.