HHF at Hispanicize 2017 in Miami!

Isla Martinez

Marketing and PR Coordinator

The Hispanic Heritage Foundation (HHF) experienced all four days of Hispanicize 2017 in Miami!

A Private Juanes concert kicked off the week, read our full Juanes recap here!

Panels that the HHF Marketing and Communications team attended included “Understanding Your Google Analytics,” led by Pablo M. Arocha, Partner and CTO at Salvo Group, “Engagement, Digital Advertising, and Creativity for Journalists,” led by Gaby Castellanos, Awarded Strategic Advertising & Marketing Woman, “Google U.S. Hispanic Update,” led by Elianna Murillo, Head of Multicultural Marketing at Google, and “U.S. Hispanic Digital Trends 2017,” led by speakers Borja Perez, Paul Suskey, Kety Esquivel, Jessica Gonzalez-Arias, Belen Pamukoff, Carolina Santamarina, and Carolina Caseres, among others.

On Tuesday night, the Positive Impact Awards awarded a few special Latinos who have made a significant difference in their communities, and our very own Code as a Second Language (CSL) Fellow Dante Alvarado-Leon was awarded the Positive Impact Awards Person of the Year, and the STEM Star Award! Dante is finishing up his last semester at the UC Berkley and has worked with our CSL program for about 3 years. Thank you for your dedication to our community Dante, HHF was excited to be present at the Awards and celebrate you!

Dante gave a speech from the heart, and left the crowd in tears. Shortly after the Awards Dante said, “This is just the beginning, and I am committed to continue with a relentless heart, and passion to open doors of opportunity for others, in the service of humanity. Si se pudo!”

A private screening of film, “Hold On,” was also featured at Hispanicize! Lead actress Micayla De Ette was present, along with actors Luiz Guzman and Maurice Bernard who told the Miami crowd just how personal this film was for everyone included, and answered other questions exclusive to Hispanicize attendees. Read our “Hold On” recap here!

Hispanicize ended with the 3rd Annual Tecla Awards at the Olympia Theater in Downtown Miami! Bloggers, influencers, and other trendsetters were awarded social media creator awards including Best-Spanish-Language Creator, Best Latino Celebrity on Social Media, Breakout Creator of the Year, Social Good, among others!

As the Marketing and PR Coordinator for HHF, Hispanicize 2017 was a truly unforgettable experience. Latinos from marketing, advertising, journalism, tech, and entertainment came together and offered their insight and advice. Hispanicize was the perfect space to connect with Latino leaders who are working to help other leaders across the country!