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Bad Bunny to receive 2020 Hispanic Heritage Award for Vision

Hispanic Heritage Foundation

Hispanic Heritage Foundation

THE 33rd HISPANIC HERITAGE AWARDS, PRESENTED BY TARGET, TO BE BROADCAST ON TUESDAY, OCTOBER 6th ON PBS STATIONS

WASHINGTON, DC – The Hispanic Heritage Foundation (HHF) announced today that Puerto Rican music superstar and social activist BAD BUNNY, will receive the Hispanic Heritage Award for Vision during the October 6th broadcast of the 33rd Annual Hispanic Heritage Awards.

“The Hispanic Heritage Foundation is honored to recognize the transcendent impact of Bad Bunny as an artist and as an activist through the Vision Award,” said Jose Antonio Tijerino, President and CEO of HHF.  “Bad Bunny understands his responsibility to serve as a powerful voice for those who need to be heard as well as a source of inspiration for our youth.  He radiates his Latinx and Puerto Rican pride in everything he does from the stage to the community to the entire world.”

Bad Bunny is unquestionably one of the most popular current music artists in the world. The multi-platinum LATIN GRAMMY winner and GRAMMY nominee, constantly manages to shatter language and stereotype barriers, becoming an international entertainment and cultural icon. Recognizing the huge impact he has had in propelling Latin music to it’s largest-ever global audience, Bad Bunny recently became the first-ever Reggaeton & Trap artist to appear on the cover of Rolling Stone Magazine. His role as a genre leader has also led him to headline many of the world’s biggest concert stages during prominent music festivals and international concert tours.

Bad Bunny’s most recent album, “Las Que No Iban A Salir” debuted #1 on Billboard’s “Top Latin Albums” chart – dethroning himself, and managing to simultaneously hold the top-three chart positions, with “YHLQMDLG” at #2 and “X 100PRE”at #3. Upon its earlier release, “YHLQMDLG” also saw Bad Bunny become the first Reggaeton artist to debut at #2 on the “Billboard 200” album chart, and he has become one of the Latin artists with the most entries on the overall “Hot 100”, with a total of 24 charting hits. Each of Bad Bunny’s releases has left a forceful mark on the history of Latin music, with his artistic creativity and cultural representation demonstrating his character as one of the most impactful artists of the moment and a constantly growing position in the global music industry.

The Hispanic Heritage Awards were created by Latinos at the White House in 1987 to commemorate the establishment of Hispanic Heritage Month in America and are considered among the highest honors by Latinos for Latinos and are supported by 40 national Hispanic-serving institutions. Past Honorees of the Hispanic Heritage Awards have included Justice Sonia Sotomayor, Rita Moreno, Celia Cruz, Tito Puente, Gloria Estefan, Oscar Hijuelos, Martin Sheen, Ricky Martin, Rubén Blades, Fania All-Stars, Junot Diaz, José Feliciano, Carlos Vives, Oscar de la Hoya, Alejandro Sanz, Juanes, Antonio Banderas, Juan Luis Guerra, Anthony Quinn, J Balvin, Residente, Eugenio Derbez, Zoe Saldana, Juan Marichal, Los Tigres Del Norte, Oscar de la Renta, America Ferrera, Pedro Martinez, Luis Fonsi, Alejandro Fernandez Andy García, Canelo Alvarez, Gael Garcia Bernal, the Latin Grammys, Diego Luna, and many more.

In keeping with current COVID-19 mitigation guidance and with the safety of participants in mind, this year will see the October 6th Hispanic Heritage Awards broadcast on PBS presented in a unique documentary style, with honoree profiles and special performances filmed in more personal and intimate settings. Watch for details on the additional special honorees and performers of the 33rd Hispanic Heritage Awards to be revealed in the coming weeks.

About the Hispanic Heritage Foundation

The Hispanic Heritage Awards serve as a launch of HHF’s year-round, award-winning programs which inspire, prepare, and connect Latino leaders in the classroom, community, and workforce to meet America’s needs as well as promoting cultural pride.  HHF is a 501(c)(3) nonprofit organization.  For more information, visit www.hispanicheritage.org.

 About Target Corporation

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 1,900 stores and at Target.com. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. For the latest store count or more information, visit Target.com/PressroomFor a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.

 About PBS

PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’s premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV— including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on TwitterFacebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.

For more information on the 2020 Hispanic Heritage Awards, please contact John Reilly (jreilly@jrprmusic.com) or Sylvia Bedrosian (sbedrosian@jrprmusic.com).

To sponsor the Hispanic Heritage Awards, contact Jessica Herrera (Jessica@HispanicHeritage.org).

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