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Hispanic Heritage Foundation and Tito’s Handmade Vodka team up to recognize Hispanic-American impactors for Hispanic Heritage Month

Hispanic Heritage Foundation

Washington, D.C. – October 16, 2019 – To commemorate Hispanic Heritage Month, the Hispanic Heritage Foundation (HHF) teamed up with Tito’s Handmade Vodka to celebrate the commitment of five Latino-American leaders who positively impact their communities.

“Congratulations to Patty, Artie, Ernie and of course our very own Jasmin and Roberto for their dedication to lifting our community across the country,” said Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation. “They each represent the great value Latinos offer America. And who better to celebrate our culture, accomplishment and vision than Tito’s! We appreciate Tito’s Handmade Vodka telling their stories because we all have a story to tell.”

“Tito’s Handmade Vodka believes wholeheartedly in supporting and uplifting our LatinX community,” said Zack Flores, National Philanthropic Programs Manager at Tito’s Handmade Vodka. “Everyone on this list has an incredible story to tell, and our hope is that by shining a light on them this Hispanic Heritage Month and beyond, we will inspire others to positively impact their communities all year long.”

HHF and Tito’s have selected four of the five following Latino leaders for 2019 from their own:

Patty Diaz, South Florida Area Manager, Tito’s Handmade Vodka. “I will always remember where we came from, and how we need to stick together and help each other when in need. The smallest act of kindness or generosity can truly impact someone’s life and change their future.”

Artie De Los Santos, New York Multicultural Specialist, Tito’s Handmade Vodka. “Communities give a sense of family, which help us build character and set the foundation for who we aspire to be. I believe it’s my responsibility to pay it forward because I recognized that my community plays a huge part in who I am today.”

Jasmin Zamorano, Senior Director of Programs and Operations, HHF. “Empathy and integrity are unquestionable traits of a good leader. Being able to understand the people we serve and trying to understand their circumstances allows you to see and align your mission more clearly.”

Roberto Callejas, Chief of Staff, HHF. “A good leader has empathy and listens. They demonstrate taking actions that lead to results and impact, they also have the ability to connect to others on a personal level, not just transactional.”

Ernie G., Empowerment Comedian & Leadership Coach, Latino Edutainment. “My mother instilled the importance of serving others in me. My mother was a single parent, could barely pay the bills, collected food stamps to put food on the table, and bought clothes for me at Goodwill regularly. BUT – I was ALWAYS taught that there are others who are less fortunate than us, and it is our duty to serve them.”

Additionally, to close out the celebration of Hispanic Heritage Month, HHF and Tito’s Handmade Vodka have joined forces with Ruth’s Chris Steak House for the Hispanic Heritage Month Spotlight Dinner series, in Marina del Rey, CA, Crystal City, VA, Chicago, IL, and San Antonio, TX, to celebrate the honorees and other community leaders who give back to their communities and provide support for others, that deserve recognition.

About Tito’s Handmade Vodka

Tito’s Handmade Vodka is America’s Original Craft Vodka. In 1997, Bert “Tito” Beveridge, now a 50-something geophysicist, obtained the first legal permit to distill in Texas and created Tito’s Handmade Vodka. Tito’s distills its corn-based vodka using old-fashioned pot stills and the vodka is naturally Gluten-Free. Tito’s Handmade Vodka is distilled and bottled by Fifth Generation Inc. in Austin, Texas, and is available in Liter, 1.75L,750ml, 375ml, 200ml and 50ml sizes. For more information, visit

About Hispanic Heritage Foundation

The Hispanic Heritage Foundation – a nonprofit established in 1987 – inspires, prepares, and connects innovative Latino leaders in the classroom, community, and workforce to meet America’s priorities.  HHF also promotes cultural pride, accomplishment, and the great promise of the community through public awareness campaigns seen by millions.  HHF is headquartered in Washington, DC, and Los Angeles with satellite workspaces in New York, Silicon Valley, San Antonio, and Miami (Visit Follow HHF on Facebook and Twitter.



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