WASHINGTON, D.C. – In celebration of 35 years of Hispanic Heritage Month, The Coca-Cola Company and iHeartMedia today announced a $150,000 donation to the Hispanic Heritage Foundation in support of Latinx youth through year-round innovative programs focused on education, sustainability, technology, and identity as well as a tool kit – titled LatinKnow – promoting Hispanic culture to be made available year-round.
Through the partnership, HHF is assembling 35 years of content, data and inspiration to promote Latino culture, accomplishment and our great promise through a year-round effort locally and nationally.
“This comprehensive digital package will be shared with students, families, communities and the public and private sectors to ensure our diverse stories are told in our voices and through our lenses,” said Antonio Tijerino, president and CEO of HHF. “We will add to the LatinKnow kit as our history is added on to in collaboration with other Hispanic-serving institutions, academic institutions, cultural institutions, among others. We are grateful to Coca-Cola and iHeartMedia for understanding that our history is American history, and we look forward to sharing, inspiring and informing all communities, including our own, about our impact.”
The Coca-Cola Company is committed to giving back and empowering the next generation of Latinx leaders. iHeartMedia along with their millions of listeners is joining the HHF’s mission to highlight innovators in the Latinx community, elevating their voices and increasing their representation in media.
“At iHeart we strive to create relevant content for multicultural communities across all our platforms, including our programming on our broadcast radio and streaming stations, our diverse media brands, live events and celebrations, social, digital and podcasting,” said Enrique Santos, President and Chief Creative Officer of iHeartLATINO. “iHeart has a long history of celebrating Hispanic Heritage Month and the remarkable achievements and contributions of Hispanic and Latinx communities across our nation annually, and this year we are pleased to expand our efforts by partnering with The Coca-Cola Company and Hispanic Heritage Foundation to support Latinx youth.”
“Our company’s purpose is to refresh the world and make a difference, and we are guided by our vision to create a better shared future for the communities we serve,” said Alba Baylin, Vice President, Stakeholder & Community Management for The Coca-Cola Company North America Operating Unit. “We are proud to support the Hispanic Heritage Foundation as they work to empower the next generation of Latinx leaders.”
About the Hispanic Heritage Foundation
HHF’s mission focuses on education, workforce, identity, social impact and culture through the lens of leadership. For more information, visit www.hispanicheritage.org and follow the Hispanic Heritage Foundation on Instagram, Facebook, Twitter, and TikTok
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn
About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 250 million people each month. It is number one in both broadcast and digital streaming radio as well as podcasting and audio ad tech and includes three business segments: The iHeartMedia Multiplatform Group; the iHeartMedia Digital Audio Group; and the Audio and Media Services Group. Visit iHeartMedia.com for more company information.