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The Hispanic Heritage Foundation announces sponsors of the 33rd Annual Hispanic Heritage Awards PBS broadcast October 6th

Hispanic Heritage Foundation

WASHINGTON, DC -The Hispanic Heritage Foundation (HHF) announced today the final roster of sponsors for the 33rd Annual Hispanic Heritage Awards to be broadcast on Tuesday, October 6th, on PBS stations (see trailer for the Awards).

The Hispanic Heritage Awards are among the highest honors by Latinos for Latinos and are considered “America’s Hispanic Heritage Month Celebration” after being established in 1988 to commemorate the creation of Hispanic Heritage Month in America by the White House.  This year’s Honorees include Linda Ronstadt (Legend), Bad Bunny (Vision), Selena Gomez (Arts), Jessica Alba (Business), Sebastián Yatra (Inspira), America’s essential farmworkers (Heroes), and John Lewis (Special Ally Recognition).

  • Target, Presenting Sponsor and Heroes Medallion Sponsor – America’s Farmworkers
  • Nationwide, Broadcast Sponsor and Business Medallion Sponsor, Official Insurance and Financial Service Partner – Jessica Alba
  • TikTok, Diamond Sponsor and Vision Medallion Sponsor – Bad Bunny
  • AARP, Legend Medallion Sponsor – Linda Ronstadt
  • Southwest Airlines, Arts Medallion Sponsor, Official Airlines – Selena Gomez
  • Friends of the National Museum of the American Latino, Inspira Medallion Sponsor – Sebastian Yatra
  • Instagram, #YoSoy Award Sponsor – Latinx Influencers
  • Mastercard, Gold Sponsor and Official Credit Card Partner
  • T-Mobile, Gold Sponsor and Official Wireless Carrier
  • Wells Fargo, Gold Sponsor and Official Banking Partner
  • The Coca-Cola Company, Gold Sponsor
  • HCode, Silver Sponsor
  • Catholic Relief Services, Copper Sponsor
  • PhRMA, Copper Sponsor
  • Tito’s Handmade Vodka, Copper Sponsor
  • Verizon, Copper Sponsor
  • Es Tiempo, Compadre

“The Hispanic Heritage Foundation is grateful to Target, Nationwide, TikTok, and all of our dedicated sponsors for once again joining us in shining a spotlight on the great value proposition we offer America through our Honorees and on our rich and diverse culture,” said Jose Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation. “Their support is even more appreciated during a global pandemic when many are stepping back, these corporate partners have stepped up.  Their support will have a tremendous impact on our community through our year-round mission beyond the Hispanic Heritage Awards.”

In keeping with current COVID-19 mitigation guidance and with the safety of participants in mind as well as the increased impact the pandemic has had on communities of color, the Hispanic Heritage Awards and PBS broadcast will not include a live ceremony but will feature more intimately filmed performances and Honoree segments filmed on location across the United States and Latin America.

About the Hispanic Heritage Foundation

The Hispanic Heritage Awards serve as a launch of HHF’s year-round, innovative, high-impact, actionable programs focused on education, workforce, leadership, and culture.   HHF is a 501(c)(3) nonprofit organization.  For more information, visit and follow the Hispanic Heritage Foundation on Instagram, Facebook , Twitter, & TikTok


Contact: Nicolás Peña (

For more information on the 2020 Hispanic Heritage Awards, please contact John Reilly (

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