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TikTok and Hispanic Heritage Foundation announce year-round partnership including Hispanic Heritage Awards PBS broadcast

Hispanic Heritage Foundation

Social Investment of $750,000 to Support Youth Education, Workforce and Entrepreneurship Programs, and Leadership Development

WASHINGTON, DC – The Hispanic Heritage Foundation (HHF) announced a year-round partnership with TikTok today which will include the 33rd Annual Hispanic Heritage Awards, youth education and workforce programs, entrepreneurship, content creation and leadership development. TikTok is investing $750,000 into the expansive partnership.

TikTok will support the Hispanic Heritage Awards PBS broadcast on October 6th at the Diamond Level in honoring and celebrating Latino accomplishment, vision, and culture for Hispanic Heritage Month. TikTok will also present the Vision Medallion category honoring music artist and activist Bad Bunny who will be joined by Linda Ronstadt (Legend), Selena Gomez (Arts), Jessica Alba (Business), America’s farmworkers (Heroes), Sebastian Yatra (Inspira), and John Lewis (Ally Recognition).

“We are absolutely thrilled to welcome TikTok to the Hispanic Heritage familia” said Jose Antonio Tijerino, President and CEO of HHF. “Thanks to their support we will not only celebrate Hispanic Heritage Month with all of America through the Awards but will allow us to expand and further develop impacting, sustainable, and creative programs for our Latinx youth and professionals to accelerate their ideas, positions, and influence on our community and country.”

The Hispanic Heritage Awards will kick off TikTok’s year-round support of the mission of HHF and will include the Youth Awards, Code as a Second Language (CSL), the LOFT (Latinos On Fast Track) Leadership Institute, increase and bolster Latino representation as content creators, and entrepreneurs. Details of the programmatic support will be released as the programs launch through the end of the year.

“We are proud and inspired that Latinx culture thrives and is discovered on TikTok,” said Kudzi Chikumbu, Director of Creator Community, TikTok. “Partnering with the Hispanic Heritage Foundation is a step towards further developing our ongoing efforts to support and elevate the diverse voices and identities on our platform. We look forward to celebrating our Familia Latina this LatinX Heritage Month and beyond.”

About the Hispanic Heritage Foundation

The Hispanic Heritage Foundation is a national, nonprofit focused on education, workforce, leadership and culture.  Their programs have been recognized by The White House, US Congress, Fortune 500 Companies, other nonprofits, and the Government of Mexico for their innovative approach to community impact.  For more information, visit and follow HHF on TikTok at @HispanicHeritage

About TikTok 

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. Visit:

Contact: Nicolas Peña at


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