Watch ALL The Individual Honoree Profiles And Acceptance Speeches For:…
Global superstar Rauw Alejandro to receive 2025 Hispanic Heritage Award for Vision
In Tandem With This Honoree Announcement, Rauw Alejandro Unveils The Title Of His Highly Anticipated Upcoming Next Album ‘Cosa Nuestra: Capítulo 0’
WASHINGTON, D.C. – The Hispanic Heritage Foundation is proud to announce internationally acclaimed Latin GRAMMY® Award-winning and 4x GRAMMY® nominated Puerto Rican superstar Rauw Alejandro as the recipient of the 2025 Hispanic Heritage Award for Vision.
Rauw will be celebrated at the Warner Theater in Washington, D.C., on September 4, 2025, with the ceremony later airing nationally on PBS, honoring his groundbreaking contributions to Latin music and his role in shaping its global future.
“As an artist in constant motion, Rauw Alejandro embodies the very essence of the Vision Award, bold in creativity, future-focused in his global impact, and unapologetically original in everything he does,” said Antonio Tijerino, President and CEO, HHF. “His work is not just music, it’s a movement that confirms what Latin artists mean to the world.”
“‘Cosa Nuestra’ has always been my way of representing my island, my culture, and my people—wherever they may be. Every detail—the beats, the visuals, the dancing—reflects part of our Puerto Rican roots and our connection with other sister cultures, because we’ve been shaping the history of music for a long time. During this month of celebration, I’m filled with pride to keep elevating our story and our vibe from a special place,” said Rauw Alejandro, 2025 Hispanic Heritage Awardee. “Thank you for this Vision Award at the Hispanic Heritage Awards. It’s an honor to join the list of incredible creatives who have received this recognition. This is just the beginning… with my next project ‘Capítulo 0’ I want to keep showcasing not only Puerto Rico, but the full essence of the Caribbean.”
From the moment Rauw Alejandro burst onto the scene, he has consistently garnered a wealth of both critical acclaim and barrier breaking chart / streaming accomplishments as one of the world’s most prolific artists – with forward looking albums arriving every year. His 6x RIAA Latin Platinum debut album, Afrodisíaco, released in November 2020, earned Rauw his first GRAMMY® nomination for “Best Urban Music Album” and also garnered him a Latin GRAMMY® nomination for “Best New Artist.” His 2021 follow-up Vice Versa, continued his rise with #1 debuts on Billboard’s and Apple Music’s Latin Album charts. Plaudits for the work were also impressively widespread, as release vaulted into the upper echelon of the Best Albums of the year lists of The New York Times, Rolling Stone, NPR and Billboard.
Another clear sign of the music world’s respect for Rauw’s creativity is apparent from the likewise standout artists looking to join him as collaborators, including Pharrell Williams, Shakira, Selena Gomez and many more.
Most recently, Rauw’s fifth studio album “Cosa Nuestra” saw release in November of 2024 scoring landmark #1 global debuts on both Apple Music and Spotify, positioning him among the few Latin artists to achieve this distinction. The album also reached #1 on Billboard’s Latin Albums chart and #6 on the Billboard 200, further solidifying his crossover success. Likewise demonstrating the album’s relevance, Billboard also recently spotlighted the release as the first entry in their predictions for this year’s most likely Latin Grammy Album of the Year nominations – declaring: “Cosa Nuestra is an ambitious album with roots in New York and a clear storyline, it features collaborations with Bad Bunny, Romeo Santos and Laura Pausini, among others. But the star is Alejandro, who infuses tropical music with modernity.”
The Hispanic Heritage Awards (HHAs) were established by The White House in 1988 to commemorate the creation of Hispanic Heritage Month in America and are often recognized as “America’s Hispanic Heritage Month Celebration” and supported by 40 national, Latino-serving institutions. The HHAs recognize Latino accomplishment, vision, and cultural pride. Watch highlights from last year’s awards HERE & find all past HHA Honorees HERE.
About the Hispanic Heritage Foundation
The Hispanic Heritage Awards serve as a launch of HHF’s year-round mission focused on education, workforce, societal impact, and leadership. Visit www.HispanicHeritage.org. Follow HHF on Instagram, Facebook, X, and TikTok. Listen to the HHF podcast Fritanga on your favorite streaming service and HHF YouTube channel.
###
For more information on the 38th Hispanic Heritage Awards, please contact John Reilly, [email protected] or Nicolás Peña, [email protected].
For sponsorship opportunities, please contact Jessica Herrera, [email protected]
For more information on Rauw Alejandro, please contact Erica Gerard, [email protected], Avery Robinson, [email protected], Kary-An Díaz, [email protected] or Oscar Porras [email protected].
Related Posts
