HHF Announces Best Buy’s Keith Bryan to Join Board of Directors

HHF Announces Best Buy’s Keith Bryan to Join Board of Directors

WASHINGTON, DC – The Hispanic Heritage Foundation (HHF) today announced Best Buy’s Keith Bryan will join the 31-year-old nonprofit’s Board of Directors.  Bryan is Senior Vice President – Customer Relationships at Best Buy, with responsibility for Best Buy’s strategy to enrich customers’ lives through technology via their relationships with Best Buy.  He leads the retailer’s customer membership offerings, including the My Best Buy loyalty program and payments experiences such as Best Buy credit cards, digital wallets, and gift cards.

“The Hispanic Heritage Foundation just got stronger as an organization and a Board with the addition of Keith Bryan,” said Jose Antonio Tijerino, President and CEO and Board Member of HHF. “Keith brings to our organization his marketing expertise and skillset which will make us more effective in making a broader impact on our community and America.”

Prior to his current position, Keith held other executive roles at Best Buy, most recently SVP – Media, Engagement, and Personalization, responsible for company’s personalization strategy across media and digital platforms.  He created and led the Best Buy Media Network, which offers comprehensive media solutions for Best Buy’s partners, and was Merchant Director responsible for launching Best Buy’s Apple store-within-a-store. His marketing experience started in CPG at Sara Lee and he practiced corporate law in Atlanta.  Bryan received his MBA from Duke University’s Fuqua School of Business and his JD from Emory University.

“The relevance and importance of the Hispanic Heritage Foundation simply cannot be overstated, especially today,” said Keith.  “I am inspired by and delighted to join the HHF, and look forward to working with the team and Board.”

The Hispanic Heritage Foundation focuses on education, workforce, leadership and culture with a concentration to meet America’s needs in priority fields.  Visit www.hispanicheritage.org.

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