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Nationwide announced as Broadcast Sponsor and Medallion Presenter of the 34th Annual Hispanic Heritage Awards

Hispanic Heritage Foundation

WASHINGTON, DC  – The Hispanic Heritage Foundation (HHF) announced today Nationwide’s support as Broadcast Sponsor of the 34th Annual Hispanic Heritage Awards that will air on Friday, October 8, on PBS stations, stream on, and the PBS Video app. Nationwide, which has been the exclusive Broadcast Sponsor of the event since 2018, will also serve as a Medallion Presenter.

10-Time Grammy winner, Rock and Roll Hall of Fame member, and Global Music Icon CARLOS SANTANA will be recognized with the Legend Award; the fast-rising Colombian-American Grammy winner KALI UCHIS will be recognized with the Inspira Award; two-time NFL Coach of the Year, and most recent NFC Coach of the Year RON RIVERA of the Washington Football Team will be recognized with the Sports Award; the pioneering “Queen of Reggaetón”, IVY QUEEN, will be recognized with the Vision Award; the Academy Award-Nominated, Actress, Director, Producer & Activist, SALMA HAYEK will be recognized with the Arts Award, and NASA Engineers CLARA O’FARRELL, CHRISTINA HERNÁNDEZ, and DIANA TRUJILLO will be recognized with the STEM Award.

“We are thrilled to once again have Nationwide as the Broadcast Partner and Official Insurance and Financial Services Partner of the Hispanic Heritage Awards,” said Antonio Tijerino, President and CEO of HHF.  “We look forward to sharing ‘America’s Hispanic Heritage Month Celebration’ with a national television audience on PBS through our partnership with Nationwide as we share our community’s accomplishments, cultural pride and great promise.”

Last year’s program had the highest ratings and reached more people in the PBS broadcasts’ history. During last year’s program, Nationwide presented the Business Award to actor and entrepreneur Jessica Alba who was joined by Bad BunnySelena GomezLinda RonstadtJohn Lewis, and our Farmworkers. Other highlights included performances by Sebastian YatraJessie ReyezSechCalma CarmonaFlor de Toloache and a grand finale tribute to Linda Ronstadt anchored by The Mavericks featuring Latina vocalists: Joy Huerta of Jesse and Joy, Lupita Infante, La Marisoul of La Santa Cecilia, Gaby Moreno and Carla Morrison.

“It is an honor for Nationwide to, once again, be a part of this special celebration of excellence that spans generations and genres within the Hispanic community,” said Ramon Jones, Chief Marketing Officer at Nationwide.

The Hispanic Heritage Awards were created by the White House in 1988 to commemorate the establishment of Hispanic Heritage Month in America and are considered the highest honors by Latinos for Latinos and supported by 40 national Hispanic-serving institutions.

About the Hispanic Heritage Foundation

The Hispanic Heritage Awards serve as a launch of HHF’s year-round programs focused on education, workforce, social impact through the lens of leadership.   HHF is a 501(c)(3) nonprofit organization.  For more information, visit and follow the Hispanic Heritage Foundation on FacebookInstagramTikTokand Twitter.

About Nationwide

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by both A.M. Best and Standard & Poor’s. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit Follow us on Facebook and Twitter.

Nationwide, Nationwide is on your side and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company. © 2021.

Nationwide, the Hispanic Heritage Foundation, and other third-party companies mentioned in this article are separate and non-affiliated entities.


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