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The Hispanic Heritage Foundation announces ‘Fresh Food Access For All’ challenge to address food insecurity in Latino community

Hispanic Heritage Foundation

$125,000 worth of grants available for creative small businesses, startups and community-serving orgs nationwide

Applications must be submitted no later than April 19 


WASHINGTON, D.C.  -The Hispanic Heritage Foundation (HHF) launched today the ‘Fresh Food Access For All’ challenge supported by The Kroger Foundation, targeting Latino small businesses, startups, and community-serving orgs across the country which are addressing food insecurity in their communities by increasing access to healthy and affordable food.

According to Feeding America, “of the 44 million people who experiencing food insecurity in the United States, nearly 13 million identify as Latino.” That is why the Hispanic Heritage Foundation is tapping small businesses to help address hunger within the Latino community, with a $125,000 grant opportunity supported by the Kroger Foundation that will be distributed among 25 entrepreneurs and social entrepreneurs.

The 25 recipients will be funneled to HHF LOFT Labs where they will receive mentorship, training, and resources to help them start and grow their businesses. Visit Fresh Food Access For All.  Applications must be submitted no later than April 19, 2024.

“Latinos are twice more likely to experience food insecurity including one in three children that don’t have reliable food access,” said Antonio Tijerino, President and CEO of HHF. “This crisis in our community continues to impact everything from education to the workforce to our health and family stability.  We believe the answer to any issue in our community can be best addressed by our community and we appreciate Kroger’s leadership not just in the food industry but in our community.  This program will identify, support and share in the vision of entrepreneurs and social entrepreneurs in providing creative ideas and initiatives to nourish our community.”

This program will be led by experienced business leaders and food industry experts and will provide recipients with the knowledge and skills they need to build successful, sustainable businesses that guarantee “Fresh Food Access for All.”

Racism and discrimination are some of the causes of food insecurity in Latino communities, and these are real threats that HHF has been fighting for years. During the COVID-19 crisis. HHF was a part of the #Masks4Farmworkers project to protect our farmworkers not just from the pandemic but from the all the risks they faced to nobly nourish American families across the country.

About the Hispanic Heritage Foundation

The Hispanic Heritage Foundation’s mission focuses on education, workforce, social impact, and culture through the lens of leadership. For more information, visit and follow HHF on InstagramFacebookX, and TikTok.

About The Kroger Co. Foundation
Established in 1987, The Kroger Co. Foundation, Kroger’s private foundation, aligns community investments and grants with Kroger’s Purpose: to Feed the Human Spirit™. Last year, the Foundation directed $12.7 million in grants to 322 non-profit organizations across the country.


Media contact: Nicolás Peña:

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