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Broadcast Will Feature More Intimate Performances and Honoree Tributes on Location in Lieu Of Live Ceremony because of COVID-19
Washington, DC – The Hispanic Heritage Foundation (HHF) announced today that the 33rd Hispanic Heritage Awards, presented by Target for the eight year, will be broadcast on October 6th on PBS stations and stream on PBS.org. The historic program, which was created by the White House in 1988 to commemorate the establishment of Hispanic Heritage Month in America, is among the highest honors by Latinos for Latinos and supported by 40 national Hispanic-serving institutions.
In keeping with current COVID-19 mitigation guidance and with the safety of participants in mind, the Hispanic Heritage Awards and PBS broadcast will not include a live ceremony but will feature more intimately filmed performances and Honoree segments filmed on location across the United States and Latin America.
“The Hispanic Heritage Foundation is thrilled to once again partner with Target and PBS to collectively celebrate and share the great promise, accomplishments, and cultural pride of the Latino community through the 2020 Awardees and powerful performances during Hispanic Heritage Month,” said Jose Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation. “More than ever, it’s important to shine the spotlight on the tremendous value Latinos provide this great country we all share, especially during this pandemic which has tragically impacted the Latino community and other communities of color at a higher rate.”
The 2020 Honorees will be announced over the coming months followed by the performers, hosts, presenters and other sponsors.
“Target is excited to be the presenting sponsor of the Hispanic Heritage Awards for the eighth year in a row. We’re proud to be a part of a program that highlights the amazing accomplishments of the Latinx community and the lasting contributions it has had on our country and the world, especially those working on the frontlines during this pandemic,” said Laysha Ward, Target’s Executive Vice President and Chief External Engagement Officer. “We congratulate and thank all of this year’s honorees and we are inspired by their tireless commitment to service of others.”
“While it would have been great to come together in person, we are delighted to join the Hispanic Heritage Foundation in this virtual celebration of Latino Americans and their extraordinary contributions to our country,” said Paula Kerger, President and CEO of PBS. “Building on our longstanding commitment to diverse stories and storytellers, we look forward to sharing the Hispanic Heritage Awards with our viewers during the sixth broadcast on PBS.”
About the Hispanic Heritage Foundation
The Hispanic Heritage Awards serve as a launch of HHF’s year-round, award-winning programs which inspire, prepare, and connect Latino leaders in the classroom, community, and workforce to meet America’s needs as well as promoting cultural pride. HHF is a 501(c)(3) nonprofit organization. For more information, visit www.hispanicheritage.org.
About Target Corporation
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 1,900 stores and at Target.com. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. For the latest store count or more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’s premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV— including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.
To sponsor the Hispanic Heritage Awards, contact Jessica Herrera (Jessica@HispanicHeritage.org).