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NFL, HHF and Nationwide, Team for 7th Annual NFL Hispanic Heritage Leadership Awards

Hispanic Heritage Foundation


NFL, Hispanic Heritage Foundation and Nationwide,

Team for Seventh Annual NFL Hispanic Heritage Leadership Awards Presented by Nationwide 

The NFL, Hispanic Heritage Foundation (HHF) and Nationwide, official sponsor of the NFL, have partnered for the seventh annual NFL Hispanic Heritage Leadership Awards.  The awards recognize the contributions of Hispanic leaders in each NFL market.

Each award recipient will be recognized at a game or event in their local NFL market.  With support from Nationwide, each recipient will select an organization of their choice that serves the local Hispanic community to receive a $2,000 donation.

Nationwide’s partnership with the NFL and support of the Hispanic Heritage Leadership Awards is the latest in a series of rich and authentic relationships with the Hispanic community. The Columbus-based insurance and financial services company already has partnerships with Latina Style, the United States Hispanic Chamber of Commerce, the Association of Latino Professionals For America, and Prospanica. Nationwide also provides resources, support and service to Hispanic consumers and business owners across the country. The sponsorship of the Hispanic Heritage Leadership Awards aligns with Nationwide’s goal of partnering with organizations that share the company’s values of improving the lives of others and giving back to the community.

“We are excited to partner with the Hispanic Heritage Foundation and Nationwide to celebrate the contributions of 32 individuals who are making an impact in their communities,” said Jaime Weston, NFL Senior Vice President of Marketing.  “Each recipient is a role model and local hero. We appreciate the time and dedication each leader has devoted to making a difference.”

“We are thrilled to partner with the NFL and Nationwide to honor Hispanic leaders who are making an impact on communities all over America,” said Jose Antonio Tijerino, President and CEO of Hispanic Heritage Foundation. “It is important to highlight their leadership not only in the traditional Latino regions, but in recent-growing areas as well. Together with the NFL and Nationwide, we made sure that beyond the recognition there is an investment in local nonprofits. There is no better way to celebrate Hispanic Heritage Month than to make a difference in the Latino community year round.”

“Nationwide is excited to be partnering with the Hispanic Heritage Foundation and the National Football League to present this year’s Hispanic Heritage Leadership Awards,” said Mike Boyd, Senior Vice-President of Marketing at Nationwide. “Nationwide takes pride in working with groups who share our values of improving the lives of others and giving back to the community. We look forward to recognizing the charitable efforts of Hispanic leaders in all 32 NFL markets during Hispanic Heritage Month.”

The theme of this year’s Hispanic Heritage Month recognition is “Feel the Orgullo.”  In Spanish, the word “orgullo” means pride.  Latino players, fans, and coaches have a strong sense of pride not only in their culture but in their team and the NFL.  During Hispanic Heritage Month, the NFL and its 32 teams will amplify the rich history, heritage and tradition of Latinos, and honor the positive impact they have had on the game and country.

Throughout Hispanic Heritage Month, fans can visit for a look at the personal stories of Hispanic players, past and present, who have left a lasting legacy on the NFL.  NFL teams will enhance the celebration with local efforts throughout the month including local community outreach in honor of Hispanic Heritage Month.

The 2017 NFL Hispanic Heritage Leadership Awards recipients are:

Arizona Cardinals Catherine Miranda: Senator, Representing Arizona’s 27th District
Atlanta Falcons Belisa Urbina: Founder & Executive Director, Ser Familia
Baltimore Ravens Jorge Castillo: President, Maryland Hispanic Chamber of Commerce
Buffalo Bills Eunice Lewin: President, Impacto Consulting
Carolina Panthers Rusty Price: President, Camino Community Center
Chicago Bears Sylvia Puente: Executive Director, Latino Policy Forum
Cincinnati Bengals Reuben Shaffer: Former Chief Diversity Officer, The Kroger Co.
Cleveland Browns Pablo Ros: Chairman, Department of Radiology, UH Cleveland Medical Center; Professor, Radiology, CWRU School of Medicine; Radiologist-in-Chief, University Hospitals
Dallas Cowboys Fernando J. Andrade, AIA: President & CEO, GSR Andrade Architects, Inc.
Denver Broncos Andrés Chaparro: President and General Manager, Telemundo 25 Denver (KDEN)
Detroit Lions Rico Razo: Campaign Manager for Mayor Duggan of Detroit
Green Bay Packers Karen Menendez-Coller: Executive Director, Centro Hispano
Houston Texans Tony Canales: President and General Manager, Telemundo 47 Houston (KTMD)
Indianapolis Colts Marlene Dotson: President and CEO, Indiana Latino Institute; Founder, Latino Coalition Against Domestic and Sexual Violence
Jacksonville Jaguars Maira Martelo: Community Mobilization Director, Jacksonville Public Education Fund
Kansas City Chiefs Pedro Zamora: Executive Director, Hispanic Economic Development Corporation
Los Angeles Chargers Cynthia Telles: Associate Clinical Professor, UCLA School of Medicine; Member, Board of Directors, Kaiser Foundation Hospitals
Los Angeles Rams Fidel Vargas: CEO, Hispanic Scholarship Fund
Miami Dolphins Cesar Conde: Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises
Minnesota Vikings Eloisa Echavez: Executive Director, La Oportunidad, Inc.
New England Patriots Yvonne Garcia: Chair, Board of Directors,Association of Latino Professionals for America; Senior Vice President, Investment Manager Services, State Street Corporation
New Orleans Saints Peggy Mendoza: Vice President & Executive Director, City Year New Orleans
New York Giants Awilda Diaz-Cruz: Breast Cancer Survivor and Advocate
New York Jets Elsa Candelario: Executive Director, Hispanic Family Center of Southern New Jersey
Oakland Raiders Jacqueline Martinez Garcel: CEO, Latino Community Foundation
Philadelphia Eagles Myrna Soto: Senior Vice President, Global Chief Information Security Officer, The Comcast Corporation
Pittsburgh Steelers Carmen Malloy: Customer Relations Specialist, People’s Gas; President, Pittsburgh Metropolitan Area Hispanic Chamber of Commerce
San Francisco 49ers Darrell Cortez: Founder/Executive Director, Shop with a Cop Foundation of Silicon Valley
Seattle Seahawks Lourdes E. Alvarado Ramos: Director, Washington State Department of Veterans Affairs
Tampa Bay Buccaneers Jennifer Whelihan: Economic Development Manager, Hillsborough County
Tennessee Titans Juan Canedo: Post-Doctoral Research Fellow, Meharry-Vanderbilt Alliance
Washington Redskins Maria Fernanda Borja: President & CEO, Latino Student Fund


For the latest NFL news in Spanish, visit powered by and follow @NFLEspanol on Twitter.

About the Hispanic Heritage Foundation:

The Hispanic Heritage Foundation – a nonprofit established by the White House in 1987 – inspires, prepares, and connects minority leaders in the classroom, community, and workforce to meet America’s priorities.  HHF also promotes cultural pride, accomplishment, and the great promise of the community through public awareness campaigns seen by millions.  HHF is headquartered in Washington, DC, and Los Angeles with satellite workspaces in New York, Silicon Valley, San Antonio, and Miami (Visit

About Nationwide:

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; excess & surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit

Darlene Capiro, NFL: 212/450-2175,

Isla Martinez, Hispanic Heritage Foundation: 626/814-5006,

Jarrett Dunbar, Nationwide: 614/249-1591,


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