WASHINGTON, DC – The Hispanic Heritage Foundation (HHF) announced today the sponsors for the 39th Annual Hispanic Heritage Awards. Presented by Target and hosted by Google, the Awards are widely recognized as “America’s Hispanic Heritage Month Celebration.”
For the first time, HHF will move the historic Awards ceremony from Washington, D.C., to Minneapolis, honoring the People of Minnesota with the Humanitarian Award.
The ceremony will take place at Orchestra Hall in Minneapolis on September 10 and will be available to stream on PBS.org and the PBS app during Hispanic Heritage Month.
The 2026 Hispanic Heritage Awards Honorees include Singer/Musician Oscar D’León (Legend Award); Rapper Eladio Carrión (Inspira Award); Rep. Joaquin Castro (Public Service Award); Singer-Songwriter Mon Laferte (Social Justice Award); Singer-Songwriter-actress Ximena Sariñana (Music Award); and the People of Minnesota (Humanitarian Award). Watch this video to learn more about the Awards.
“We are profoundly grateful to partner with all of these companies and institutions that are once again demonstrating their commitment to our mission and our community,” said Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation. “Their collective support allows us to continue elevating the stories of achievement, vision, unity, strength, and cultural pride. We look forward to paying tribute to our community through our Honorees and our sponsors.”
The 39th Annual Hispanic Heritage Awards will feature special performances by Ximena Sariñana, Mon Laferte, Eladio Carrión, and Los Tigres del Norte, and will be hosted by Anjelah Johnson-Reyes, one of today’s most successful voices in comedy. The evening is made possible with the support of the 39th Annual Hispanic Heritage Awards sponsors, including:
Presenting Sponsor
Target
Host Sponsor
Medallion Sponsors
The Friends of the National Museum of the American Latino
Wells Fargo – Official Banking Partner
Official Category Sponsors
HSF (Hispanic Scholarship Fund)
Southwest Airlines – Official Airline Sponsor
The Coca-Cola Company – Official Beverage Sponsor
Gold Sponsors
PBS
Silver Sponsor
The Walt Disney Company
Best Buy
Tequila El Mexicano
JPMorganChase
Hispanic Heritage Awards Community Charla: Rooted Together
U.S. Bank
Copper Sponsors
Blue Cross and Blue Shield of Minnesota
Children’s Minnesota
Greater Twin Cities United Way (GTCUW)
McKnight Foundation
Minneapolis Foundation
Old National Bank
The Hispanic Heritage Awards were established at the White House in 1988 to commemorate the creation of Hispanic Heritage Month in America. Recognized as “America’s Hispanic Heritage Month Celebration,” the Awards are supported by more than 40 national Latino-serving institutions and broadcast nationally on PBS.
Past Awardees have included: Rita Moreno, Gloria Estefan, Bad Bunny, Celia Cruz, Tito Puente, Ricky Martin, Fania All-Stars, Junot Diaz, José Feliciano, Isabel Allende, Carolina Herrera, Jose Andres, Carlos Vives, Alejandro Sanz, Juanes, Antonio Banderas, Juan Luis Guerra, Anthony Quinn, J Balvin, Zoe Saldaña, Los Tigres Del Norte, Oscar de la Hoya, America Ferrera, Pedro Martinez, Astronaut Dr. Ellen Ochoa, Gael Garcia Bernal, Carlos Santana, Salma Hayek, Linda Ronstadt, Richard “Crazy Legs” Colon, and many others. Find all past HHA Honorees HERE.
About the Hispanic Heritage Awards
The Hispanic Heritage Awards serve as a launch of HHF’s year-round mission, focused on economic mobility, stronger communities, positive narratives and cultural pride through education, workforce development, service, societal impact, entrepreneurship, and leadership. Visit https://hhflink.org/WeAreHere for a video highlighting HHF’s award winning programs, and visit the website at www.HispanicHeritage.org. Follow HHF on Instagram, Facebook, X, and TikTok. Listen to the HHF podcast Fritanga on your favorite streaming service and HHF YouTube channel.
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For more information on the 39th Hispanic Heritage Awards, please contact John Reilly, [email protected] or Nicolás Peña, [email protected]
For Sponsorship Opportunities, please contact Jessica Herrera [email protected]
