Honoree Tributes and Performances to be Filmed on Location Across US and Globe
Broadcast Looks to Continue Momentum Growth From Last Year’s Event, Which Delivered The Strongest TV Ratings And Social Media Engagement In The Award Show’s History
WASHINGTON, DC –The Hispanic Heritage Foundation (HHF) announced today that the 34th Hispanic Heritage Awards, presented by Target for the ninth year, will be broadcast Friday, October 8 on PBS stations and stream on pbs.org and the PBS Video app. The historic program, which was created by the White House in 1988 to commemorate the establishment of Hispanic Heritage Month in America, is among the highest honors by Latinos for Latinos and supported by 40 national Hispanic-serving institutions and features top Latinx leaders being honored by top performers and personalities.
The 2021Honorees will be announced over the coming months followed by the performers, hosts, presenters and other sponsors.
“The Hispanic Heritage Foundation is thrilled to once again partner with Target and PBS to collectively celebrate and share the great promise, accomplishments, and cultural pride of the Latinx community through the 2021 Awardees and powerful tributes by great performers,” said Jose Antonio Tijerino, President and CEO, HHF. “More than ever, it’s important to shine the spotlight on the tremendous value Latinos provide this great country we all share, and tell our own stories to America thanks to the partnerships we have with Target and PBS.”
“As the presenting sponsor of the Hispanic Heritage Awards for the eighth consecutive year, Target is proud to be a part of a program that highlights the incredible accomplishments of the Latinx community and its lasting contributions on our country and the world,” said Laysha Ward, Target’s Executive Vice President and Chief External Engagement Officer. “Yet again, we are impressed and inspired by the 2021 honorees and grateful for their tireless commitment to service.”
“PBS remains committed to sharing diverse stories that reflect the communities we serve,” said Sylvia Bugg, Chief Programming Executive and General Manager, General Audience Programming at PBS. “We’re delighted to broadcast the Hispanic Heritage Awards for the seventh year on PBS honoring Latino Americans for their extraordinary contributions to our country.”
About the Hispanic Heritage Foundation
The Hispanic Heritage Awards serve as a launch of HHF’s year-round, innovative, high-impact, actionable programs focused on education, workforce, leadership and culture. HHF is a 501(c)(3) nonprofit organization. For more information, visit www.hispanicheritage.org and follow the Hispanic Heritage Foundation on Instagram, Facebook and Twitter.
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