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34th Hispanic Heritage Awards presented by Target to be broadcast October 8th on PBS stations

Hispanic Heritage Foundation

Honoree Tributes and Performances to be Filmed on Location Across US and Globe

Broadcast Looks to Continue Momentum Growth From Last Year’s Event, Which Delivered The Strongest TV Ratings And Social Media Engagement In The Award Show’s History

WASHINGTON, DC  –  The Hispanic Heritage Foundation (HHF) announced today that the 34th Hispanic Heritage Awards, presented by Target for the ninth year, will be broadcast Friday, October 8 on PBS stations and stream on and the PBS Video app. The historic program, which was created by the White House in 1988 to commemorate the establishment of Hispanic Heritage Month in America, is among the highest honors by Latinos for Latinos and supported by 40 national Hispanic-serving institutions and features top Latinx leaders being honored by top performers and personalities.

The Awards, modeled after last year’s PBS broadcast, will feature more intimately filmed performances and Honoree segments captured on location across the United States and Latin America.  Last year’s program had the highest ratings and reached more people in the PBS Broadcasts’ history with Awardees including Bad Bunny, Selena Gomez, Linda Ronstadt, Jessica Alba, John Lewis, and our Farmworkers, with performances by Sebastian Yatra, Jessie Reyez, Sech, Calma Carmona, Flor de Toloache and a grand finale tribute to Linda Ronstadt anchored by The Mavericks featuring Latina vocalists: Joy Huerta of Jesse and Joy, Lupita Infante, La Marisoul of La Santa Cecilia, Gaby Moreno and Carla Morrison.

The 2021Honorees will be announced over the coming months followed by the performers, hosts, presenters and other sponsors.

“The Hispanic Heritage Foundation is thrilled to once again partner with Target and PBS to collectively celebrate and share the great promise, accomplishments, and cultural pride of the Latinx community through the 2021 Awardees and powerful tributes by great performers,” said Jose Antonio Tijerino, President and CEO, HHF. “More than ever, it’s important to shine the spotlight on the tremendous value Latinos provide this great country we all share, and tell our own stories to America thanks to the partnerships we have with Target and PBS.”

“As the presenting sponsor of the Hispanic Heritage Awards for the eighth consecutive year, Target is proud to be a part of a program that highlights the incredible accomplishments of the Latinx community and its lasting contributions on our country and the world,” said Laysha Ward, Target’s Executive Vice President and Chief External Engagement Officer. “Yet again, we are impressed and inspired by the 2021 honorees and grateful for their tireless commitment to service.”

“PBS remains committed to sharing diverse stories that reflect the communities we serve,” said Sylvia Bugg, Chief Programming Executive and General Manager, General Audience Programming at PBS. “We’re delighted to broadcast the Hispanic Heritage Awards for the seventh year on PBS honoring Latino Americans for their extraordinary contributions to our country.”

About the Hispanic Heritage Foundation

The Hispanic Heritage Awards serve as a launch of HHF’s year-round, innovative, high-impact, actionable programs focused on education, workforce, leadership and culture.   HHF is a 501(c)(3) nonprofit organization.  For more information, visit and follow the Hispanic Heritage Foundation on Instagram, Facebook and Twitter.

 About Target Corporation

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 1,900 stores and at Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. For the latest store count or more information, visit For a behind-the-scenes look at Target, visit or follow @TargetNews on Twitter.

 About PBS 

PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’ premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV – including a 24/7 channel, online at, via an array of mobile apps and in communities across America. More information about PBS is available at, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at or by following PBS Communications on Twitter.

For more information on the Awardscontact John Reilly at (

To sponsor the Awards, contact Jessica Herrera (


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