Actor and Entrepreneur Jessica Alba to receive Business Award during PBS broadcast of 33rd Hispanic Heritage Awards October 6th

Nationwide Announced as Broadcast Sponsor and Presenter of the Business Award

WASHINGTON, DC – The Hispanic Heritage Foundation (HHF) announced today that Actor and Entrepreneur Jessica Alba will receive the Business Award during the October 6^th PBS broadcast of the 33^rd Annual Hispanic Heritage Awards.  The Business Award will be presented by Nationwide, who returns as the Broadcast Sponsor of the Hispanic Heritage Awards for the third year. Alba will join music artist and activist Bad Bunny and farmworkers, who are being honored with the Vision and Heroes Awards, respectively. Additional Honorees and performers will be announced over the following weeks.

“The Hispanic Heritage Foundation is thrilled to recognize Jessica Alba with the Business Award,” said Jose Antonio Tijerino, President and CEO of HHF.  “As an international star, Jessica’s talents as an actor are obvious but as an entrepreneur and philanthropist, Jessica has made an even greater impact. She represents the vision and ganas of Latina entrepreneurs through the Honest Company as well as a role model for youth.  We are also energized to announce, for the third year, that our year-round partner Nationwide will be the Broadcast Sponsor. Thanks to Nationwide and PBS and our other sponsors, we look forward to celebrating Hispanic accomplishment, vision, and culture with all of America.”

Jessica Alba, Founder of The Honest Company and Honest Beauty, is a globally recognized business leader, entrepreneur, advocate, Golden Globe Award-nominated actress and New York Times bestselling author. Jessica gained worldwide recognition in James Cameron’s “Dark Angel,” and she has made over 25 feature films that have earned a combined box office total of over $800 million, including “Fantastic Four” and “Sin City.”  She and Gabrielle Union star in and executive produce “L.A.’s Finest,” a one-hour, action-packed drama series which will premiere all 13-episodes of its second season exclusively to Spectrum video subscribers on September 9, followed by its network broadcast premiere of season one on FOX, September 21.

Founded in 2012, The Honest Company is a mission-driven consumer products company dedicated to empowering people to live happy, healthy lives. Thoughtfully formulated, safe and effective baby, personal care and beauty products are available via honest.com, in North America at more than 26,000 retail locations, in Canada through Shoppers Drug Mart and in Europe at select Douglas and Boots retail locations.  In 2013, Jessica released her first book, the New York Times bestseller, The Honest Life, a how-to handbook based on her mission to create a natural, authentic and non-toxic life for her family.  Upcoming projects include “Parents Without Borders,” a docuseries she will host and produce for Disney+.  Jessica’s activism endeavors are extensive, and her passion for social justice, particularly for women and children, has led to several trips to Capitol Hill.  She is on the board of directors of Baby2Baby, which provides low-income children and families with diapers, clothing and basic necessities every child deserves.

“It is always an honor for Nationwide to help showcase this annual celebration of Hispanic culture, accomplishment and leadership,” said Ramon Jones, chief marketing officer at Nationwide. “This year, it will be a pleasure to present the Business Award to Jessica Alba in recognition of her tremendous entrepreneurial achievements and equally meaningful community impact.”

The Hispanic Heritage Awards were created by the White House in 1988 to commemorate the establishment of Hispanic Heritage Month in America and is among the highest honors by Latinos for Latinos and supported by 40 national Hispanic-serving institutions. For a video, visit https://www.youtube.com/watch?v=C92ZiK5MxAs.

In keeping with current COVID-19 mitigation guidance and with the safety of participants in mind as well as the increased impact the pandemic has had on communities of color, the Hispanic Heritage Awards and PBS broadcast will not include a live ceremony but will feature more intimately filmed performances and Honoree segments filmed on location across the United States and Latin America.

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About the Hispanic Heritage Foundation

The Hispanic Heritage Awards serve as a launch of HHF’s year-round, innovative, high-impact, actionable programs focused on education, workforce, leadership and culture.   HHF is a 501(c)(3) nonprofit organization.  For more information, visit www.hispanicheritage.org and follow the Hispanic Heritage Foundation on Instagram, Facebook and Twitter. 

About Nationwide

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by both A.M. Best and Standard & Poor’s. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit www.nationwide.com. Follow us on Facebook and Twitter.

Nationwide, Nationwide is on your side, and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company. © 2020

For more information on the 2020 Hispanic Heritage Awards, please contact John Reilly (jreilly@jrprmusic.com) or Sylvia Bedrosian (sbedrosian@jrprmusic.com).

To sponsor the Hispanic Heritage Awards, contact Jessica Herrera (Jessica@HispanicHeritage.org).

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