Hispanic Heritage Foundation and Bacardi announce 10 recipients of the 2024 Visión Verde grant

Hispanic Heritage Foundation

Recipients from Arizona, California, DC, Florida, Maryland, New York, Texas, and Washington State will collectively receive $100,000 to add sustainable elements to business models

WASHINGTON, DC  -The Hispanic Heritage Foundation and Bacardi U.S.A., Inc, have announced the recipients of the 2024 Visión Verde grant. This year, 10 Latinx/Hispanic entrepreneurs from the beverage alcohol service, sales, and hospitality industries across the United States have been selected to receive $10,000 each to bring their sustainable projects to life. In addition to the financial support, the grant recipients participated in a sustainability workshop to inspire greener ideas for their businesses with the session focusing on key sustainability topics such as waste prevention and management, reducing carbon and water footprint, and improving energy efficiency.

Meet the 2024 Visión Verde recipients:

“Latino small businesses continue to grow at an accelerated rate in the United States move our economy and job growth going forward,” said Antonio Tijerino, President and CEO of HHF. “Entrepreneurship is in our blood and despite challenges, we continue to make a significant impact through vision, creativity and ganas. Latino entrepreneurship is good for our community, our country and we want to make sure it’s also good for our globe and through the innovative Visión Verde program with Bacardi, we want to support Latino business not only grow but become more sustainable as part of their business model. These 10 Latino businesses are an example of what is possible and needed.”

Nearly 300 applicants submitted to the 2024 Visión Verde grant and every one had access to Coctelería Consciente, a Hispanic-owned sustainability consultancy specializing in the hospitality sector. They received sustainability tools to support the delivery of their sustainable business initiatives through three hourlong sessions.

In its inaugural year, the Visión Verde grant distributed $100,000 among 10 businesses in Greater Miami. Building on the success of last year’s program, the grant opportunity was expanded to all entrepreneurs in the U.S. who are looking to grow their businesses with a sustainable vision.

Bacardi Limited, the world’s largest privately held international spirits company, has set ambitious sustainability targets and commitments to supporting communities through its extensive Environmental, Social & Governance (ESG) program, named Good Spirited. Learn more.

About the Hispanic Heritage Foundation (HHF)

HHF is a national nonprofit organization focused on education, workforce, social innovation and culture through the lens of leadership. For more information, visit www.hispanicheritage.org and follow the Hispanic Heritage Foundation on Instagram, Facebook, X, and TikTok.  Listen to the HHF podcast Fritanga on your favorite streaming service and HHF YouTube channel.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of family-owned Bacardi Limited, the largest privately held international spirits company in the world. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch Whisky, BOMBAY SAPPHIRE® gin, CAZADORES® 100% blue agave tequila, MARTINI & ROSSI® vermouth and sparkling wines, and other leading and emerging brands. Visit www.bacardilimited.com or follow us on LinkedIn or Instagram.

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Media Inquiries:

Nicolás Peña, Director of Communications, HHF, nicolas@hispanicheritage.org

Jessica Merz, VP Global Corporate Communications, Bacardi, jmerz@bacardi.com

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