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Nationwide joins the NFL and Hispanic Heritage Foundation to celebrate student-athlete leaders as part of the ‘NFL Latino Youth Honors’ activations during Super Bowl LVIII week

Hispanic Heritage Foundation

The National Recipient will also be announced at and be invited to HHF’s 25th Annual National Youth Awards Ceremony in early Spring

LAS VEGAS, NV.  – The Hispanic Heritage Foundation (HHF) and the NFL announced today that Nationwide will join in the celebration of student-athlete leaders from across the country during the inaugural NFL Latino Youth Honors during Super Bowl LVIII week in Las Vegas.  Eight outstanding high school senior student-athletes and their families, previously announced by the NFL, will receive a one-time grant to fund their college education.  As part of the program, the Latino students and their families will experience special activities hosted by the NFL during the week, including a special awards dinner in partnership with Nationwide on Wednesday, February 7 at 6:00 pm. PT, on the rooftop of the Wheel House at the LINQ. Guests will include celebrities, NFL and Nationwide executives, and community leaders.

“We are excited to recognize the impact of these outstanding young Latino leaders who are not only making an impact on the field, but also in the classroom and community,” said Antonio Tijerino, President and CEO of HHF.  “We are thrilled to continue to build on our partnership with our familia at Nationwide, and as always, HHF is grateful for our long-standing collaboration with the NFL throughout the year and culminating at Super Bowl LVIII week.”

The awards dinner will be emceed by Youth Awards Spokesperson and bi-lingual Mexican/Honduran actress Francia Raísa, who starred in ‘How I Met Your Father’ and now #1 Best Seller on Amazon for her family’s salsa recipe. The NFL and HHF will also announce the National Recipient of the NFL Latino Youth Honors from the eight finalists, who will be invited to take part in HHF’s 25th Annual National Youth Awards Ceremony in the Spring.

“As a staunch partner of the Hispanic Heritage Foundation and a decade-long presenting sponsor of the Walter Payton NFL Man of the Year award, Nationwide is honored to be part of this celebration of excellence,” said Lu Yarbrough III, Associate Vice President of Enterprise Diverse and Cause Marketing at Nationwide. “We look forward to recognizing exceptional student-athletes for the positive contributions they are making and the example they are setting for us all.”

All activities honoring this outstanding group of student-athletes are designed to provide  mentorship, guidance, and resources to pursue careers in professional sports across various fields.

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 About the Hispanic Heritage Foundation

The Hispanic Heritage Foundation’s mission focuses on education, workforce, identity, and social impact through the lens of leadership and culture. For more information, visit and follow the Hispanic Heritage Foundation on InstagramFacebook, X, and TikTok.

About Nationwide

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A by Standard & Poor’s. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities, mutual funds and, mutual funds; excess & surplus, specialty and surety; and pet, motorcycle and boat insurance. For more information, visit Follow on Facebook and X.

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Media contact: Nicolás Peña:

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