The Hispanic Heritage Foundation announces sponsors for the 37th Annual Hispanic Heritage Awards

The Awards will take place at The Kennedy Center on September 5th

Commonly known as “America’s Hispanic Heritage Month Celebration,” The Hispanic Heritage Awards Will Air/Stream September 27th on PBS

WASHINGTON, DC – The Hispanic Heritage Foundation (HHF) today announced the sponsors for the 37th Annual Hispanic Heritage Awards (HHAs) Presented by Target; with Nationwide as the Official Broadcast Sponsor; and Hosted by Google, the Awards will take place at the John F. Kennedy Center for the Performing Arts’ Opera House on Thursday, September 5^th. Commonly known as “America’s Hispanic Heritage Month Celebration,” The HHAs broadcast will premiere on Friday, September 27 at 10/9c on PBS, and will also be available to stream on PBS.org and the PBS app during Hispanic Heritage Month.

“We are grateful to PBS and our main sponsors Target, Nationwide, Google, as well as our Medallion Sponsors Coca-Cola, Netflix, Southwest Airlines, The Friends of the National Museum of the American Latino, and all of our dedicated corporate partners who will share in our collective cultural pride, achievement and vision with all of America and beyond,” said Antonio Tijerino, President and CEO of the HHF.

The 37th Annual Hispanic Heritage Awards are brought to you by:

Target – Presenting Sponsor

Nationwide – Broadcast Sponsor and Official Insurance, Financial Service Partner

Google – Host Sponsor

The Coca-Cola Company – Medallion Sponsor and Official Beverage Partner

Netflix – Medallion Sponsor

Southwest Airlines – Medallion Sponsor and Official Airlines Partner

The Friends of the National Museum of the American Latino – Medallion Sponsor

T-Mobile – Official Wireless Carrier

PBS – Gold sponsor – Broadcasted on PBS

Heineken USA – Silver Sponsor

Verizon – Silver Sponsor

JP Morgan Chase – Silver Sponsor

Intuit – Silver Sponsor

Adobe – Copper Sponsor

Wells Fargo – Honoree Dinner Sponsor

The Walt Disney Company – Welcome Reception Sponsor

This year’s Hispanic Heritage Awards will be hosted by acclaimed actress, singer, dancer, and Flamin’ Hot costar Annie Gonzalez, with special music performances from honorees Los Ángeles Azules and additional chart-topping and award-winning artists including Morat, Nathy Peluso, Cimafunk, and Ximena Sariñana.

The 2024 Hispanic Heritage Award honorees are: designer Carolina Herrera (Fashion), Beautyblender creator Rea Ann Silva (Entrepreneurship), NBA Star Carmelo Anthony (Sports), legendary Cumbia Band Los Ángeles Azules (Arts), First-Posthumous Honoree Roberto Clemente, and writer, director, and comedian Julio Torres (Vision).

The HHAs, supported by 40 national Hispanic-serving institutions, were established by The White House in 1988 to commemorate the creation of Hispanic Heritage Month in America. Watch the playlist for last year’s awards HERE, Check out HHF past honorees, and find a visual presentation about the HHAs HERE).

About the Hispanic Heritage Awards (HHAs)

The Hispanic Heritage Awards serve as a launch of HHF’s year-round mission, focused on education, workforce, social impact, and culture through the lens of leadership.  HHF is a national nonprofit organization. For more information, visit www.hispanicheritage.org and follow the Hispanic Heritage Foundation on Instagram, Facebook, X, and TikTok.  Listen to the HHF podcast Fritanga on your favorite streaming service and HHF YouTube channel.

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For more information on the 37^th Hispanic Heritage Awards, please contact John Reilly, jreilly@jrprmusic.com or Nicolás Peña, nicolas@hispanicheritage.org

For Sponsorship Opportunities, please contact Jessica Herrera Jessica@HispanicHeritage.org