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The Hispanic Heritage Foundation (HHF) hosted the 38th Annual Hispanic Heritage Awards (HHAs) at the venerable, 100-year-old Warner Theater in Washington, D.C., on September 4, 2025.

The HHAs were established by The White House in 1988 to commemorate the creation of Hispanic Heritage Month in America and are recognized as “America’s Hispanic Heritage Month Celebration” and supported by 40 national, Latino-serving institutions. The HHAs recognize Latino accomplishment, vision, and cultural pride.

The historic HHAs, broadcast nationally on PBS, are not only considered among the highest honors for Latinos by Latinos but honor excellence in a variety of categories and disciplines as community and business leaders, entrepreneurs, STEM-related impactors, educators, innovators, and youth stand alongside celebrities and cultural icons.

HHAs’ past Awardees have included: Rita Moreno, Sonia Sotomayor, Celia Cruz, Bad Bunny, Tito Puente, Gloria Estefan, Oscar Hijuelos, Ricky Martin, Fania All-Stars, Junot Diaz, José Feliciano, Isabel Allende, Carolina Herrera, Jose Andres, Carlos Vives, Alejandro Sanz, Juanes, Antonio Banderas, Juan Luis Guerra, Anthony Quinn, J Balvin, Zoe Saldaña, Juan Marichal, Los Tigres Del Norte, Oscar de la Hoya, America Ferrera, Pedro Martinez, Dr. Ellen Ochoa, Gael Garcia Bernal, Carlos Santana, Salma Hayek, Linda Ronstadt, Los Tigres del Norte, Richard “Crazy Legs” Colon, and many others.

Watch highlights from last year’s awards HERE & find all past HHA Honorees HERE.

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Meet our Honorees, Performers, Presenters, and Sponsors!

Celebrate culture, impact, and achievement at the 38th Hispanic Heritage Awards.

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HHA Brand Kit

The HHAs 2025 Brand Kit features essential graphic elements, from logo and icons to color palettes and templates, Designed to ensure visual consistency of this year’s theme across all platforms.

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Our programs and events are free and open to all. However, the Hispanic Heritage Awards are available by invitation only and are subject to capacity limits. Please email us at [email protected] if you have any questions.

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