The Hispanic Heritage Foundation announces sponsors for the 38th Annual Hispanic Heritage Awards

WASHINGTON, DC  – The Hispanic Heritage Foundation (HHF) announced today the sponsors for the 38th Annual Hispanic Heritage Awards (HHAs), presented by Target. Widely recognized as “America’s Hispanic Heritage Month Celebration,” the HHAs took place at the historic Warner Theater in Washington, D.C., on September 4. The program will air nationwide on Friday, September 26, at 9:00 p.m. ET on PBS (check local listings), and will also stream on PBS.org and the PBS app in celebration of Hispanic Heritage Month.

“We are profoundly grateful to partner with these companies which are demonstrating their steadfast commitment to our mission and our community,” said Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation. “Their collective support allows us to continue elevating the stories of achievement, vision, strength and cultural pride.  We pay tribute through the Hispanic Heritage Awards not only to the Honorees, but also to our sponsors.”

Supported by a dynamic coalition of leading national organizations committed to celebrating Latino excellence, the sponsors of the 38th Annual Hispanic Heritage Awards include:

Presenting Sponsor

Target

Medallion Sponsors

The Friends of the National Museum of the American Latino

Wells Fargo – Official Banking Partner

Official Category Sponsors

The Coca-Cola Company – Official Beverage Sponsor

Gold Sponsors

PBS

Airbnb

The Walt Disney Company

Silver Sponsor

JPMorganChase

Copper Sponsors

UTA

Fulton Bank

Welcome Tech

The ceremony brought together voices and visionaries from across the arts, entrepreneurship, journalism, education, public service, and beyond to honor the essential contributions of Latino leaders to the United States.

This year’s honorees include: Legendary comedian, actor, and art collector, CHEECH MARIN; trailblazing journalist and an international ambassador for Latin music and art, FELIX CONTRERAS; Latin Music superstar, hailed by Rolling Stone as “The Queen of Mexican Pop,” GLORIA TREVI; passionate advocate for natural beauty, Latina empowerment, and sustainability, founder and CEO of Rizos Curls, JULISSA PRADO ; Puerto Rican superstar, RAUW ALEJANDRO;  and Oscar, Golden Globe, and Emmy-Nominated Actress, ROSIE PEREZ.

The ceremony was hosted by actress and producer Mayan Lopez (Lopez vs. Lopez) and featured special musical performances by honoree Gloria Trevi, along with a lineup of chart-topping, award-winning artists including Daymé Arocena, DannyLux, Lisa Lisa, and RaiNao. The evening delivered an electrifying celebration of music and culture, with additional appearances by iconic artists and trailblazers such as Ivy Queen, Steve Berlin (Los Lobos), Paulina Chavez, Crazy Legs, members of Menudo, Gina Torres, Ivette Rodriguez, Julian Works, and more.

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The Hispanic Heritage Awards (HHAs) were established by The White House in 1988 to commemorate the creation of Hispanic Heritage Month in America and are often recognized as “America’s Hispanic Heritage Month Celebration” and supported by 40 national, Latino-serving institutions. The HHAs recognize Latino accomplishment, vision, and cultural pride. Watch highlights from last year’s awards HERE & find all past HHA Honorees HERE.

About the Hispanic Heritage Foundation

The Hispanic Heritage Awards serve as a launch of HHF’s year-round mission focused on education, workforce, societal impact, and leadership. Visit www.HispanicHeritage.org. Follow HHF on Instagram, Facebook, X, and TikTok.  Listen to the HHF podcast Fritanga on your favorite streaming service and HHF YouTube channel.

For more information on the 38^th Hispanic Heritage Awards, please contact John Reilly, [email protected] or Nicolás Peña, [email protected].

For sponsorship opportunities, please contact Jessica Herrera, [email protected]

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