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TikTok and HHF announce “Creciendo con TikTok” to help Latinx business owners across the country

Hispanic Heritage Foundation

The deadline to apply is September 30th

WASHINGTON, DC – TikTok and the Hispanic Heritage Foundation (HHF) announced today the launch of Creciendo con TikTok, a Small Business Grant Program which includes a social investment fund of $150,000 to recognize and support Latinx entrepreneurs who are pivoting from the COVID-19 crisis. Thirty business owners will be selected to each receive $5,000 grants across the country in partnership with the USHCC (US Hispanic Chamber of Commerce) and Latino Business Action Network (LBAN).

Creciendo con TikTok is part of a year-round partnership between TikTok and HHF to support entrepreneurship, content creation, tech education/career paths, and leadership development.

“HHF is thrilled to partner with TikTok in support of Latinx business and entrepreneurship who will continue to play a vital role in America’s economic recovery as well as moving our community forward,” said Antonio Tijerino, HHF president and CEO. “We are also looking forward to working in tandem with USHCC, LBAN and our LOFT Network to identify and award the small businesses who can use the help in sustaining their vision and hard work as entrepreneurs.”

The selection process will include criteria surrounding the challenges faced during the COVID-19 financial crisis as well as stories of inspiration. To learn more about the eligibility criteria and application process, please click HERE.

“TikTok is proud to be a place where Latinx business owners can share their stories, build an audience and Celebrate culture and community,” said Becca Sawyer, Global Head of SMBs for TikTok. “The last year and a half has tested us in ways we never imagined, but we continue to find inspiration in the stories of small business owners across the U.S. — and we’re committed to supporting small businesses in every way we can.”

About Hispanic Heritage Foundation

HHF is a national, nonprofit focused on education, workforce, social impact and culture through innovation and leadership. HHF is headquartered in Washington, DC, and Los Angeles with satellites in New York, Miami, Austin, Chicago, and Silicon Valley.  Visit and follow HHF on TikTok.

 About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. Visit:

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